Happy Monday Hustle! I hope y'all had a great weekend!
An interesting article from Generation Q has popped on my radar a couple of times recently. You can read the full article here, but the gist of it is that the quilting revival has risen from the 70s or so and now seems to have reached the point where the industry has outgrown itself and must shrink back to a more reasonable size. The main reason for this seems to be that the folks that were part of that revival are now aging and the quilting demographic is growing older once again. The Modern Quilt and Modern Quilters have become prominent in the last few years, and these folks quilt and purchase differently than traditional quilters, especially if the Modern Quilters in question are young moms who have kids to care for and a family budget to respect. In short, a business's or publication's survival in the industry is now linked more closely than ever to being in tune with the wants and interests of these discerning customers.
The questions that seem to be dominating the buzz about this article is, "Should we as quilters be concerned about this natural culling of our industry? How concerned should we be if we work in the industry or hope to work in the industry?"
It's no secret that I harbor a dream of being a bona fide part of the quilt industry. I want to design, teach, write, and quilt my little heart out, so when I first read this I wondered, "Oh no! Is there room for me??" The more I think about it, the more I am convinced that YES, there is! In fact, I think I bring several very important things to the table (have you learned yet that I LOVE lists?):
- My Age and Stage. I'm 24, married, and have two little boys 19 months old and younger. I am a "stereotypical" modern quilter in this sense and definitely the demographic the industry is trying to attract. Hopefully I can bring some other 20s and 30s along as well!
- Something New. Modern Impressionist Quilts are a twist on (a fusion of? I love the word fusion.) both Modern Quilts and Art Quilts. A critical part of forging through this season in the industry will be staying fresh and interesting.
- My Background. As I've said before, my experience is in visual arts. I want to bring that knowledge to quilters to impact the way they approach their work, equipping them with artistic skills, but I am also very interested in building more communication between quilters and other artists. It seems to me that artists are most likely to bond with folks who work with their same medium, but I think we have a lot to learn from each other. Encouraging communication and collaboration throughout the greater artistic community will bring more fresh voices and perspectives to all of the arts.
But I'm only me-- I have big ideas and big hopes, but so do you! Please leave a comment below--I want to hear what you think about this article as well as how you enjoy contributing to your creative tribe. And I hope you'll join this tribe, too, by following me on Instagram @stringandstory and adding to those conversations as well.